Your product might be the star of the show, but your packaging is the support act, and those first impressions count.
Thoughtful, well-designed packaging does more than protect your products. It can communicate your brand personality, make your customers feel valued, and keep them coming back for more.
Done right, it can also reflect your brand values, especially if you care about sustainability and waste reduction. Let’s have a look at some of our tips and local resources to help you package like the professional business you are.
Why Packaging Matters
Your packaging is often the first tactile brand experience your customer has with you. It’s your chance to say “I have made something awesome” before they even open their parcel.
Smart packaging can:
- Protect your product in transit
- Share your story and brand values
- Delight your customers with little extras
- Encourage repeat purchases and that elusive word-of-mouth marketing
- Reduce environmental impact with the right choices
Three Ways to Improve Your Packaging
- Use Earth-Friendly Materials
Say goodbye to plastic mailers and tape if you can. Compostable satchels, paper tape, and recycled tissue can do the same job while being better for the planet. Look for FSC-certified or 100% recycled stock where possible. - Add a Personal Touch
Handwritten thank you notes, a cute sticker, or a mini business card with a discount code can turn a plain delivery into a memorable (and even ahem, shareable) unboxing. A small gesture goes a long way in building customer loyalty, and this is one of the KEY ways makers managing a small business can get an edge over their too-busy-to-care larger competitors. - Make It On-Brand
Your carefully selected brand colours, well-designed logo, that well-researched tone of voice all come into play. Make sure these carry through to your packaging. A consistent look and feel helps customers remember you and your brand (and tag you when they share it online!).
Where to Source Thoughtful Packaging in Australia
We’ve rounded up a few Australian-based suppliers known for their eco options.
- HeapsGood Packaging
Compostable mailers, paper tape, stickers and more. Carbon neutral and small-business friendly. - Hero Packaging
Female-founded, proudly Aussie, and stocked with compostable mailers, padded envelopes and box options in various sizes. - noissue
Custom tissue, stamps, stickers and boxes using sustainable materials and low-impact inks. - Signet
A great all-rounder for boxes, tapes and void fill—look for their eco-range made from recycled or biodegradable materials. - The Packaging Place
Offers custom and stock packaging, and they’re happy to help small batch makers find flexible solutions.
Logged-in members have access to further learning below.
Ready to join? It’s only $9 per month. Get started.
