Networking might sound daunting, but for makers it can be a powerful way to find support, inspiration, and opportunities. This post explores why showing up matters, how to network without the cringe, and what kinds of events — like Crafting Conversation — are the most rewarding.
Black Friday is everywhere, but should makers in business join in? We explore the benefits, drawbacks, and alternatives to big sales events. Whether you discount, add value, or take a stand, the key is aligning your decision with your customers, brand values, and long-term goals.
From $14 smoothies to NGV queues, Angela D’Alton and Renee Baker share service fails, why feedback is a gift, and news makers need from Made590, Sydney Craft Week and more.
It’s easy to get caught up in the chase for new customers, but here’s the truth: keeping your existing customers coming back is often far more valuable than trying to find new buyers.
Angela D’Alton and Renée Baker launch Now’s a Good Time For…, plus chat US postage pauses, clicks vs sales, and good news for Australian makers.
How real makers build trust in a world of ads and ghost sites: quality, story, shipping, returns and care. Plus a cautionary scam tale and your questions.
If you’re a maker in business, chances are you’ve dreamt of being featured in a magazine, podcast or even by your favourite Instagram influencer.
Customer Feedback is one of the most powerful tools available to makers in business, but how do you get it without feeling awkward?
Market season is just around the corner, and for makers in business, that means one thing: it’s time to get your ducks in a row.
As a maker in business, creativity and experimentation is already at the heart of what you do. Marketing should be no different.