Why improving your photography skills is an important step as a maker in business.
Whether you’re a jeweller, ceramicist, textile artist, or any other maker, you know that your creations deserve the spotlight. In the bustling online marketplace, how do you make your products stand out?
The answer is to elevate your product photography game. Here are some practical tips to enhance your photography skills and ensure your masterpieces shine.
Why Bother with Photography?
Imagine scrolling through an online market and stumbling upon a blurry photo of what appears to be a necklace. Would you buy it? Probably not. High-quality photos are your silent salespeople; they convey the quality and beauty of your products, enticing customers to click that ‘Add to Cart’ button. Crisp, clear images can significantly boost your sales and make your application for market stalls or online portfolios more appealing.
Lighting: The Secret Ingredient
Lighting can make or break your photos. Natural light is a gem—think early morning or late afternoon for that soft, diffused glow. If you’re shooting indoors, set up near a large window. Want to get fancy? Invest in some affordable softbox lights to mimic daylight. Remember, avoid harsh overhead lights; they cast unflattering shadows that can make your handcrafted mug look like it’s auditioning for a horror film.
MEMBERS ONLY VIDEO
Home Photography Studio Set-ups
Ever wondered how other maker’s get pro shots at home?
Resident MGTH photography expert Rachel Kimberley uncovers the practical steps to capturing your products in their best possible light (see what I did there?) in this bite-size video.
Backgrounds: Set the Stage
Your product is the star, but even stars need a good backdrop. A clean, uncluttered background ensures your item remains the focal point. Experiment with DIY backgrounds like a marble tile, wooden boards, or even textured fabrics. Feeling adventurous? Create a mini studio with a lightbox. There are plenty of tutorials online to guide you through the process.
Angles: Show Off Every Curve
Don’t be shy—show your product from multiple angles. Capture the front, back, sides, and even close-ups of intricate details. This not only provides customers with a comprehensive view but also builds trust. After all, transparency is key in online shopping.
MEMBERS ONLY VIDEO
Shooting and Editing Product Photos on a Smartphone
DIY Product Photography with a phone!
It’s not always possible, affordable or feasible, to invest in a professional photographer. Especially when your inventory is growing and you’re keen to get selling.
The good news is, cameras available on smartphones continue to evolve. Coupled with easy-to-use editing apps and the know-how to work with the features, you can create high-quality results, all by yourself!
Continuing her MGTH series of helpful photography guides, join expert stylist and product photographer Rachel Kimberley with this super practical demonstration on how to shoot and edit professional product photographs with a smartphone and a couple of apps.
Members of MGTH, watch now!
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Education: Sharpen Those Skills
Ready to take your photography to the next level? Australia offers a plethora of resources tailored for creatives:
- Rachel Kimberley Photography: Short photography courses designed to help start-ups create their own beautiful product images.
- The Photography Institute Australia: Offers comprehensive online courses suitable for all levels.
- Australian Academy of Photography: Provides both home study and classroom-based courses to fit your schedule.
- Gold Street Studios: Located in Victoria, they offer workshops focusing on alternative photographic processes—a unique way to make your product photos stand out.
Practice Makes Perfect
Remember, every expert was once a beginner. Don’t be disheartened if your initial shots aren’t gallery-worthy. Keep experimenting, seek feedback, and most importantly, have fun with the process. Your passion for your craft will shine through in your photos.
In conclusion, investing time in improving your photography skills is not just about aesthetics; it’s a strategic move to elevate your brand and boost sales. So, grab your camera (or even your smartphone), and start snapping! Your creations deserve to be seen in the best light—literally.
Happy shooting!
