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29th March 2023
Product Pricing for Makers
As mentors working with makers in business since 2016, one of the most common mistakes we see at Make Good Things Happen is that of “product pricing to please”.
Many makers launch a business and base the product pricing on “what people would be willing to pay” or “what you see other people charging”, but it’s super important to consider whether you’ve set yourself up with a pricing structure that is financially sustainable in the long term.
Many makers launch a business and base the product pricing on “what people would be willing to pay” or “what you see other people charging”, but it’s super important to consider whether you’ve set yourself up with a pricing structure that is financially sustainable in the long term.