If you’ve ever found yourself frantically trying to write an Instagram caption while packing market stock, wrapping orders, or chasing glitter out of your studio carpet, this one’s for you.
The “silly season” doesn’t have to be chaos. With a little planning, you can glide through November and December with a steady stream of posts that connect, convert, and keep your audience feeling festive (without you losing your marbles).
Here’s how to get your social media sorted now, so you can spend the busy season doing what you love, making, selling, and maybe even resting.
1. Start With Your Goals (and Be Realistic)
Before you open Canva or Later, ask yourself: what do you actually want from your social media this season?
- Sell more at markets or online?
- Grow your email list or followers?
- Strengthen your community connection?
You don’t need to do it all. Focus on one or two clear goals and build your content around them. Remember: clarity beats chaos every time.
2. Map Out Your Calendar
Grab a calendar (paper, digital, or scribbled on a napkin) and mark the key dates:
- Market days or pop-ups
- Online sale periods or order cut-offs
- Holidays, shipping deadlines, or collaborations
- Any virtual or local events
Once you can see your busy weeks, you’ll know when to ramp up posting and when to prepare automated or evergreen content to keep things ticking while you’re offline.
3. Choose Your Content Pillars
Instead of posting “whatever feels right,” choose 3–5 themes that reflect your brand and goals.
For example:
- Behind the Scenes: Show your making process or workspace
- Products in Action: Share styled shots or gift ideas
- Maker Story: Talk about your values, inspiration, or milestones
- Customer Love: Testimonials, tagged posts, or reposts
- Community Connection: Shout-outs to other makers, events, or causes
These pillars make it easier to balance your feed and stop you from repeating the same “buy this now!” message over and over.
4. Batch Your Content Like a Boss
Pick one afternoon each week to create in bulk. That might mean:
- Photographing 3–4 products
- Filming a quick Reel of your making process
- Writing captions and saving them in Notes
- Pre-scheduling posts for your busiest weeks
Batching reduces stress, keeps your visuals consistent, and saves you from the dreaded “what do I post?” panic.
5. Write Like a Human (Not a Bot)
Your audience wants to hear from you. Share the story behind the work, the chaos of market prep, the joy of seeing your pieces find new homes.
Mix up your tone:
- Use curiosity (“Ever wondered how I glaze these colours?”)
- Add emotion (“I love seeing this design under the Christmas tree!”)
- Keep it real (“Today’s post brought to you by too much coffee and not enough sleep.”)
Being authentic builds connection and connection drives sales far better than shouting “shop now” ever will.
6. Repurpose and Recycle
Don’t reinvent the wheel every time. That photo from last year’s market? Post it again with a fresh caption. The Reel you made in October? Trim it, add new text, and reuse it in December.
If a post worked well once, it’ll work again especially when new followers haven’t seen it before.
7. Plan for the Aftermath
It’s tempting to collapse in a heap come January, but don’t go totally silent. Schedule a few gentle posts for post-holiday life:
- Thank your customers
- Share your highlights
- Celebrate rest and reflection
- Tease what’s coming next year
It keeps your algorithm happy and your followers feeling connected.
Spend some time now sorting your socials and you’ll thank yourself later when you’re knee-deep in bubble wrap.
Ready to Go Deeper?
Honeyeater members can download our Content Marketing Planner Template and watch the companion video, where we break down exactly how to fill your calendar with content ideas that work.
Logged-in members have access to further learning below.
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