Tag: Customer Service

Black Friday is everywhere, but should makers in business join in? We explore the benefits, drawbacks, and alternatives to big sales events. Whether you discount, add value, or take a stand, the key is aligning your decision with your customers, brand values, and long-term goals.

It’s easy to get caught up in the chase for new customers, but here’s the truth: keeping your existing customers coming back is often far more valuable than trying to find new buyers.

Customer Feedback is one of the most powerful tools available to makers in business, but how do you get it without feeling awkward?